HUB services have been around for about a decade now. Back then, pharma companies were beginning to recognize that there was more involved in bringing new drugs to the market than just getting the dosages into distribution channels. In addition to more common concerns, pharma was experiencing more and more restrictions from payers. Particularly troublesome was the Prior Authorization (PA) form; time-consuming and had to be filled out ahead of time by the prescriber. Therefore, the earliest HUBs focused more on reimbursement and prescriber support. Initially run in-house, as the use of HUBs broadened "prescriber support" to "patient support," third-party HUB service providers began to enter the market. To date, this vertical industry shows no sign of slowing growth.
Technology has granted society with so much. Such as communication through social media, marketing for businesses in all industries, and other aspects of everyday life. It also has been, and will continue being used for health monitoring.
IoT is very well-known throughout the corporate world. For starters, this isn't another IoT article where we are going to do home automation. This is a simple walk-through about adding a server-less back-end to your existing IoT system.
We’ll touch on how Azure IoT Hub will be used as an event hub or a messaging system for “Things." Also, we'll cover how these incoming messages can be routed to the related database using Azure functions.
Technology has changed the healthcare industry in many areas - including marketing and customer management. As we move forward, it is very likely that certain trends will expand and grow, impacting pharma and healthcare marketing and improving both sales and patient outcomes. Here are five trends we believe pharmaceutical companies should watch for and consider embracing in 2018 and beyond.
The world we live in today revolves around digital technology. It’s incorporated inside each of our lives every day. FaceTime, texting, emailing, and social media has taken over as main ways of communication in society. These ways of communicating also has been used in businesses. Industries are finding ways to adapt to the worlds new way of reaching out, which can result in more opportunities.
Throughout the entire pharmaceutical industry, the patient journey is what remains at most importance. It’s everything from the early education and awareness stage (such as researching symptoms online), to physician interaction, to appoint follow-ups, and reminders for continued care. Throughout this journey, patients can take twists and turns that can sometimes get confusing and hard to overcome. Thankfully, cloud-based solutions simplify the process for the patients and the healthcare providers. Making the journey easier, faster, and more productive.
It may not be surprising to many when a trendy technology buzzword goes practically viral. This is what happened with artificial intelligence (AI).
It started in the late nineteen-nineties and took a spin in the twenty-first century. The gaining momentum and the ever-growing advancement in artificial intelligence left every company, marketing sector, and financial firms spell-bounded.
New trends of AI are on the rise. Research from Gartner showed that by 2020, 85% of the customer interactions are going to be managed without human interference.
Avirup Basu | June 7, 2018
Swapan Kumar Manna | July 19, 2017
Anupam Nandwana | January 5, 2018
Anupam Nandwana | February 8, 2017
Abhishek Nandy | October 6, 2017