Prescriber360 Blog

How to successfully launch a new drug after FDA approval

According to an EvaluatePharma study, two-thirds of all drug launches failed to meet prelaunch expectations in sales their first year on the market. More importantly, of the one-third that did...

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7 top trends shaping the Future of Pharma Industry

Every industry is changing at a more and more rapid pace. Products and services are becoming increasingly commercialized. Technology is playing a progressively bigger role in research and...

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Infographic: How digital transformation is shaping the pharma industry?

Expiring patterns and growing pressure from authorities to reduce drug prices are testing pharma industry. Digital transformation is the avenue which will help companies succeed in mitigating...

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