A key component of any company is sales. The product or service must be sold in order for the business to continue running their business. Pharmaceutical companies aren’t immune to this requirement. This is why they run advertisements online, on the radio, on billboards, and on television. Yet, it’s not only individuals with conditions and […]

Driving pharma to the cloud is value-driven and geared to patients who take active roles in their healthcare. Specifically, those who want information at their fingertips. Instead, of waiting for it to trickle down through the maze of doctors, tests, and procedures. It’s also driven by constantly changing health care regulations, finances, digital initiation, integration, […]

According to an EvaluatePharma study, two-thirds of all drug launches failed to meet pre-launch expectations in sales their first year on the market. More importantly, for one-third of the drugs that met their year-one target, 65 percent continued market growth in year two, and 53 percent exceeded goals for year-three.

Every industry is changing at a more rapid pace. Products and services are becoming increasingly commercialized. Technology is playing a progressively bigger role in research and development, marketing and advertising, and sales and distribution. The pharmaceutical sector is one that has felt this transformation in research and development over the past few years and will […]

Expiring patterns and growing pressure from authorities to reduce drug prices are testing the pharma industry. Digital transformation is the avenue which will help companies succeed in mitigating these challenges. Digital transformation provides keys to unlocking the patient access and interaction challenges. Prescribers are finding various avenues to find the information which in turn is […]

One of the biggest challenges to medicine is the incorporation of information technology in our practices. — Samuel Wilson Every industry is changing at a more rapid pace. Products and services are becoming increasingly commercialized. Technology is playing a progressively bigger role in research and development, marketing and advertising, and sales and distribution. The pharmaceutical […]

The healthcare industry has undergone tremendous reform over the last decade. The life sciences and pharmaceutical industries have felt the effects of those growing pains as well. The U.S. alone holds over 45 percent of the global pharmaceutical market, making it imperative to stay ahead of trends and requirements. Increasing competition and legislation, has required […]

The emergence of big data, technological advancements and data science approaches has dramatically transformed industries like retail, finance, and travel. The Life Sciences industry is no exception. Companies in the Life Sciences industry have a high-volume of unorganized data sets they aren’t aware of that contains hidden actionable insights. The life sciences industry hasn’t fully […]

Disruptions due to hyper-digitalization, mobile revolution and social media explosion are no longer new tech innovations that make it to the headlines. Initially, the impact of the cloud platform was apparent in sales, marketing campaign management and call centers. However, organizations across industries have realized the importance of integrating the cloud platform. Especially SaaS solutions, to […]

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