Collecting data can be incredibly beneficial for improving outcomes, increasing efficiency and creating a more positive patient experience, but how do you go about ensuring that you’re taking full advantage of the information you gather? We live in an age where it’s commonplace to collect and evaluate data, but success is not a given. There’s […]
If you are in the highly competitive drug development market with multiple products entering the commercial phase of the product lifecycle, there are some key considerations which will make or break your success in the pharma market. These factors directly impact the infrastructure which supports your entire commercial sales and marketing strategy – setting a […]
In 2019, commercial pharmaceutical companies operate in a progressively changing environment; the ever-increasing pressure to reduce healthcare costs puts the industry under even greater scrutiny from both the public and regulatory bodies.
In an Internet of Things (IoT) world, objects – from doorknobs to pill capsules – have computerized eyes and brains which can talk to each other and to us.
In this digital age, the term “data” can often be much like a loaded question; many industries have an overabundance of raw data available but a distinct lack of understanding of how to deal with that data. The pharma and biotech industries are no exception.
In response to the rapidly growing influence of managed care, the pharma industry has undergone significant transformation.
Artificial Intelligence, or AI for short, has been one of those buzzwords that’s been circulating throughout the healthcare industry. Most recently, it has been widely considered to be extremely beneficial for drug discovery and in clinical trials.
Clinical trials are still the only viable way to bring new medicines and products to market. However, successful clinical trials require participants (subjects), locating, and screening-eligible participants. This can be challenging.
According to an EvaluatePharma study, two-thirds of all drug launches failed to meet pre-launch expectations in sales their first year on the market.
Technology has become an essential part of our lives, whether we like it or not. Various types of technology have directly affected our daily activities; how we communicate and travel, and in this case, how we work.