Every consumer expects businesses to understand them, listen to their requirements, and provide required services. The healthcare industry is no exception - this sector often requires more time to serve the prescriber and patient's needs effectively.
Patient's these days live and breathe technology. They are more confident than ever researching their own health needs via technology, from finding healthcare services to connecting with a health insurer to sharing experience with medications and treatments.
As their digital footprint grows, prescribers are also taking steps to improve communication with the patient, which provides a better patient experience and inspires trust. A recent study has suggested that more than two-thirds of patients prefer digital communications from the prescriber over offline communication.
In our previous article, we discussed how digital patient communication solutions boost trust. Here in this section, we have released an infographic which showcases The Social Impact Of Digital Prescriber Communications.
Successful pharma sales reps serve as educators, advisers, and trusted colleagues all rolled into one.
Artificial Intelligence is a rising star - meteoric, actually - in most industries, including pharma. But, do you really know how pharma AI can affect your business?
With all of the recent changes in the technological arena, pharma and healthcare companies are under immense pressure to innovate through research and development and to remain complaint at all costs. Unfortunately, this stress is affecting the success of clinical trials, operational efficiency, sales and ultimately, the overall growth of the company.
Pharma analytics is arguably one of THE most powerful resources that a company can leverage to learn from their past efforts and optimize for the future. It’s almost like being able to predict the future.
The Internet of Things (IoT) has had a massive effect on many industries worldwide. But, the pharmaceutical industry has been rather conservative in adopting technological change, so the effects haven't been felt as strongly across the pharmaceutical and medical device industry yet.
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