Technology has changed the healthcare industry in many areas - including marketing and customer management. As we move forward, it is very likely that certain trends will expand and grow, impacting pharma and healthcare marketing and improving both sales and patient outcomes. Here are five trends we believe pharmaceutical companies should watch for and consider embracing in 2018 and beyond.
It may not be surprising to many when a trendy technology buzzword goes practically viral. This is what happened with artificial intelligence (AI). It started in the late nineteen-nineties and took a spin in the twenty-first century. The gaining momentum and the ever-growing advancement in artificial intelligence have left every company, marketing sector, and the financial firms spell-bounded. New trends of AI are on the rise. The research from Gartner showed that by 2020, 85% of the customer interactions are going to be managed without human interference.
Technological revolutions have become a norm in this era of innovation. Big data and Analytics have been a crucial part of this decade’s advancements. So, how is big data affecting the ever-so-important field of Artificial Intelligence (AI)?
Today, more people have access to the internet what it was a decade ago and the number is going to increase rapidly due to the advancement of digital transformation. A report by Statista shows that the number of internet users worldwide was 3.58 billion in 2017, up from 3.39 billion in the previous year.
Artificial Intelligence or AI sounds very technical and scientific, futuristic even to the ears of ordinary people. We see this thing mostly in sci-fi movies and sometimes in the news where new and intelligent robots newly invented or created are being featured. These scientific developments on AI often make one ask where and how these things can be useful. Or if Artificial Intelligence is solely about making smarter robots.
Tis the season for getting into awkward conversations with people you probably haven't seen since the last holiday gathering. And while it's difficult to predict the array of questions you'll be asked, one you're certain to hear a few times is, "So, what is it that you do again?" Of course, you can just answer pharmaceutical sales management and let that be the end of it. Or, you could use the opportunity to evangelize about that one specific role that has you excited to go to work each day: Sales operations.
Digital is transforming the way the "sales" is done, and healthcare is no exception. According to GreatCall, around 80% of healthcare providers are using smartphones and medical apps daily in their practice. More and more of the top pharma companies now have a chief digital officer or chief technology officer while others are creating digital management roles at the senior level. When you think about digital-forward initiatives performance across industries, do you feel that pharma is behind the curve? Are you unsure how to leverage technology to enhance the sales process? Are you worried about how the digital age will impact your position? If you answered "yes," you are not alone.
Swapan Kumar Manna | July 19, 2017
Anupam Nandwana | January 5, 2018
Anupam Nandwana | February 8, 2017
Swapan Kumar Manna | December 19, 2017
Avirup Basu | June 7, 2018