Artificial Intelligence is a rising star - meteoric, actually - in most industries, including pharma. But, do you really know how pharma AI can affect your business?
With all of the recent changes in the technological arena, pharma and healthcare companies are under immense pressure to innovate through research and development and to remain complaint at all costs. Unfortunately, this stress is affecting the success of clinical trials, operational efficiency, sales and ultimately, the overall growth of the company.
Pharma analytics is arguably one of THE most powerful resources that a company can leverage to learn from their past efforts and optimize for the future. It’s almost like being able to predict the future.
The Internet of Things (IoT) has had a massive effect on many industries worldwide. But, the pharmaceutical industry has been rather conservative in adopting technological change, so the effects haven't been felt as strongly across the pharmaceutical and medical device industry yet.
What is driving pharma to the cloud? Sure, it is value-driven, geared to consumers, specifically patients, who take active roles in their health care and want information at their fingertips instead of waiting for it to trickle down through the maze of doctors, tests, and procedures. And yes, it's driven by constantly changing healthcare regulations, finances, digital initiation, and integration. It's also driven by individual companies that want more efficient ways to gather, disseminate and manage their patient data.
Technology has changed the healthcare industry in many areas. These areas include marketing and customer management. As we move forward, it's very likely that certain trends will expand and grow. Thus, impacting pharma and healthcare marketing and improving both sales and patient outcomes.
Here are five trends pharmaceutical companies should watch for and consider embracing in 2018:
It may not be surprising to many when a trendy technology buzzword goes practically viral. This is what happened with artificial intelligence (AI).
It started in the late nineteen-nineties and took a spin in the twenty-first century. The gaining momentum and the ever-growing advancement in artificial intelligence left every company, marketing sector, and financial firms spell-bounded.
New trends of AI are on the rise. Research from Gartner showed that by 2020, 85% of the customer interactions are going to be managed without human interference.
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