Prescriber360 Blog

Commercial Analytics & It's Defining Role In Pharma Marketing

Pharma companies are working hard to build effective patient access programs and implement an effective commercial strategy around it. Expiring patents and competitive pressure is a real challenge and companies need to explore opportunities with the help of the vast amounts of data they own. Big Data and Analytics capabilities are helping companies define that strategy and execute a plan, which will help them succeed. Facts and figures below emphasize the need of a well-planned analytics strategy.

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Author

Anupam Nandwana

Anupam has overall responsibility for management and strategic direction of Prescriber360. With over twenty years of experience in building solutions for world’s leading pharma companies, Anupam has transformed that experience into a next generation solution for Life Sciences company. Anupam holds a Bachelor in Mechanical Engineering degree from University of Mumbai.