Infographic: 4 Steps to Developing A Winning Pharma Launch Strategy

By | January 28, 2019

Infographic: 4 Steps to Developing A Winning Pharma Launch Strategy

According to an EvaluatePharma study, two-thirds of all drug launches failed to meet pre-launch expectations in sales their first year on the market. 

On top of that, for one-third of drugs that met their year-one target, 65 percent continued market growth in year two, and 53 percent exceed their goals in year three. 

Your pharma company could have created a groundbreaking drug; put so much time, money and effort into it, but then what? How do you push that drug to market and to a successful launch? 

Then, how can you continue market growth after the initial launch? The goal is to create a long-lasting successful drug, not just a one year wonder. We have put together four major steps that must be executed in order to develop a winning pharma launch strategy for a drug or product that will also result in continuing market growth overtime.  

The four steps are:

1. Commercialization of New Drugs

2. Estimating Market Size & Understanding Population 

3. Targeting Prescribers 

4. Social Engagement

4 Steps to developing a winning pharma launch strategy

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