The implementation of digital technology has changed a lot in various industries, especially in pharma! With this technology, patients have the ability to be more responsible for researching their own health and can more efficiently stay on track with prescriptions, appointments, etc. Also, the way pharma sales are conducted has changed in a major way […]

Pharma companies have begun to realize that to stay competitive, they can no longer afford to conduct their business with traditional methods. A one-size-fits-all sales strategy no longer works! Pricing pressures brought on by a plethora of healthcare reforms, intensifying competition, and a hostile regulatory environment have all contributed to the industry’s shrinking revenues. To […]

The emergence of digital technology is continuously changing how business is done in various industries, especially pharma. Ensuring your pharma sales team alignment is efficient and effective is essential for being commercially successful. An effective sales pharma sales team alignment strategy helps pharma companies set the direction, have better communication, and boost sales team performance […]

Digital technology is continuing to emerge in the pharma industry – when implemented well, sales teams can customize their approach to meet the needs of specific providers and quickly adjust to market shifts. Of course, there’s still a lot of competition, even with digital technology. According to a ZS Associates Inc. survey, more than 50% […]

With the growing number of physicians avoiding meeting in-person with industry representatives, pharma sales reps have their work cut out for them. A decade ago, almost 80 percent of providers were accessible to pharma and biotech company reps. Today, however, we are looking at a completely different picture. In 2017, only 44% of HCPs were […]

Whether it was from movies, books, or on the internet, you’ve most likely heard of therm “Artificial Intelligence” or AI. Maybe you know if it as nothing more than just a buzzword, but trust us when we say it is much more than just that. Especially in the pharma industry. In 2018, the global AI […]

In 2003, the cost to fully develop an FDA approved drug was $803 million. Now, however, that price has skyrocketed up to 2.6 billion and there have been no signs of this rate slowing down! Unfortunately, while the price to develop drugs have increased, the rate of clinical trial success has decreased by about 12% […]

In the past, the relationship between pharma companies and patients may have been restricted to visiting a brand website to find out about risks and side-effects, but times are changing. Research suggests that a significant proportion of patients want more interaction with pharma brands, and the rise of digital technology and patient and customer-focused services […]

Collecting data can be incredibly beneficial for improving outcomes, increasing efficiency and creating a more positive patient experience, but how do you go about ensuring that you’re taking full advantage of the information you gather? We live in an age where it’s commonplace to collect and evaluate data, but success is not a given. There’s […]

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