The emergence of digital technology is continuously changing how business is done in various industries, especially pharma. Ensuring your pharma sales team alignment is efficient and effective is essential for being commercially successful. An effective sales pharma sales team alignment strategy helps pharma companies set the direction, have better communication, and boost sales team performance […]

Digital technology is continuing to emerge in the pharma industry – when implemented well, sales teams can customize their approach to meet the needs of specific providers and quickly adjust to market shifts. Of course, there’s still a lot of competition, even with digital technology. According to a ZS Associates Inc. survey, more than 50% […]

With the growing number of physicians avoiding meeting in-person with industry representatives, pharma sales reps have their work cut out for them. A decade ago, almost 80 percent of providers were accessible to pharma and biotech company reps. Today, however, we are looking at a completely different picture. In 2017, only 44% of HCPs were […]

Whether it was from movies, books, or on the internet, you’ve most likely heard of therm “Artificial Intelligence” or AI. Maybe you know if it as nothing more than just a buzzword, but trust us when we say it is much more than just that. Especially in the pharma industry. In 2018, the global AI […]

In 2003, the cost to fully develop an FDA approved drug was $803 million. Now, however, that price has skyrocketed up to 2.6 billion and there have been no signs of this rate slowing down! Unfortunately, while the price to develop drugs have increased, the rate of clinical trial success has decreased by about 12% […]

In the past, the relationship between pharma companies and patients may have been restricted to visiting a brand website to find out about risks and side-effects, but times are changing. Research suggests that a significant proportion of patients want more interaction with pharma brands, and the rise of digital technology and patient and customer-focused services […]

Collecting data can be incredibly beneficial for improving outcomes, increasing efficiency and creating a more positive patient experience, but how do you go about ensuring that you’re taking full advantage of the information you gather? We live in an age where it’s commonplace to collect and evaluate data, but success is not a given. There’s […]

With the emergence of digital technology in pharma, the patient experience and the reputations of prescribers have been largely impacted. More patients have become more self-reliant by searching for health information on the internet through their digital devices, this has caught the eye of prescribers. With the right patient journey management software, prescribers can communicate […]

If you are in the highly competitive drug development market with multiple products entering the commercial phase of the product lifecycle, there are some key considerations which will make or break your success in the pharma market. These factors directly impact the infrastructure which supports your entire commercial sales and marketing strategy – setting a […]

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