It goes without saying, that clinical trials are an incredibly important aspect of the pharmaceutical industry as a whole. But, unfortunately, they are the furthest thing from inexpensive or easy to manage.
Whether you’re knowledgeable on Clinical Trials and the process that goes into it or not, it's correctly assumed that the work is far from light. There are four phases for each study conducted that tells the plot of the story, but doesn’t dive into the supporting elements within.
Digital is transforming the way "sales" is done, and healthcare is no exception. According to GreatCall, around 80% of healthcare providers are using smartphones and medical apps daily in their practice.
More top pharma companies have a chief digital officer or chief technology officer while others are creating digital management roles at the senior level.
When you think about digital-forward initiatives performance across industries, do you feel that pharma is behind the curve? Are you unsure how to leverage technology to enhance the sales process? Are you worried about how the digital age will impact your position?
If you answered "yes," you're not alone.
Disruptions due to hyper-digitalization, mobile revolution and social media explosion are no longer new tech innovations that make it to the headlines.
Initially, the impact of the cloud platform was apparent in sales, marketing campaign management and call centers.
However, organizations across industries have realized the importance of integrating the cloud platform. Especially SaaS solutions, to other departments as well, like Research & Development and Supply Chain Management.
The effect on life science industries has been no different. For cloud adoption to be at par with that of sales and marketing, the business models of life science companies must be restructured for better patient outcomes.
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Anupam Nandwana | March 8, 2018