With all of the recent changes in the technological arena, pharma and healthcare companies are under immense pressure to innovate through research and development and to remain complaint at all costs. Unfortunately, this stress is affecting the success of clinical trials, operational efficiency, sales and ultimately, the overall growth of the company.
IoT is very well-known throughout the corporate world. For starters, this isn't another IoT article where we're going to do home automation. This is a simple walk-through about adding a server-less back-end to your existing IoT system.
We’ll touch on how Azure IoT Hub will be used as an event hub or a messaging system for “Things." Also, we'll cover how these incoming messages can be routed to the related database using Azure functions.
Technology has changed the healthcare industry in many areas. These areas include marketing and customer management. As we move forward, it's very likely that certain trends will expand and grow. Thus, impacting pharma and healthcare marketing and improving both sales and patient outcomes.
Here are five trends pharmaceutical companies should watch for and consider embracing in 2018:
Whether you’re knowledgeable on Clinical Trials and the process that goes into it or not, it's correctly assumed that the work is far from light. There are four phases for each study conducted that tells the plot of the story, but doesn’t dive into the supporting elements within.
Every industry is changing at a more rapid pace. Products and services are becoming increasingly commercialized. Technology is playing a progressively bigger role in research and development, marketing and advertising, and sales and distribution.
The pharmaceutical sector is one that has felt this transformation in research and development over the past few years and will start to feel it in the other divisions over the next decade.
Here are a few of the trends that will shape the pharmaceutical industry over the next ten years:
Disruptions due to hyper-digitalization, mobile revolution and social media explosion are no longer new tech innovations that make it to the headlines.
Initially, the impact of the cloud platform was apparent in sales, marketing campaign management and call centers.
However, organizations across industries have realized the importance of integrating the cloud platform. Especially SaaS solutions, to other departments as well, like Research & Development and Supply Chain Management.
The effect on life science industries has been no different. For cloud adoption to be at par with that of sales and marketing, the business models of life science companies must be restructured for better patient outcomes.
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