Technology has changed the healthcare industry in many areas. These areas include marketing and customer management. As we move forward, it's very likely that certain trends will expand and grow. Thus, impacting pharma and healthcare marketing and improving both sales and patient outcomes.
Here are five trends pharmaceutical companies should watch for and consider embracing in 2018:
Statistics show that close to 90 percent of the entire world’s data has been created only in the last two years, which is growing by leaps and bounds at a mind-boggling rate.
Over 2.62 million terabytes of fresh data is created every day across the world. By 2018, it's estimated that we will use close to 50 TB of data each second.
Also, over 90 percent of all data that’s being produced isn't constructed. That leaves possibilities for inconsistencies, non-standardized units, formats and systems of measurement.
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