Technology has changed the healthcare industry in many areas - including marketing and customer management. As we move forward, it is very likely that certain trends will expand and grow, impacting pharma and healthcare marketing and improving both sales and patient outcomes. Here are five trends we believe pharmaceutical companies should watch for and consider embracing in 2018 and beyond.
Statistics show that close to 90 percent of the entire world’s data has been created only in the last two years, which is growing by leaps and bounds at a mind-boggling rate. Just to give an idea, over 2.62 million terabytes of fresh data is created every day across the world. By 2018, it is estimated that we would churn out close to 50 TB of data each second. What’s even more daunting is the fact that over 90 percent of all data that’s being produced is unconstructed. Which leaves possibilities for inconsistencies, and non-standardized units, formats and systems of measurement.
Swapan Kumar Manna | July 19, 2017
Anupam Nandwana | January 5, 2018
Anupam Nandwana | February 8, 2017
Swapan Kumar Manna | December 19, 2017
Avirup Basu | June 7, 2018