Technology has changed the healthcare industry in many areas. These areas include marketing and customer management. As we move forward, it's very likely that certain trends will expand and grow. Thus, impacting pharma and healthcare marketing and improving both sales and patient outcomes.
Here are five trends pharmaceutical companies should watch for and consider embracing in 2018:
Let's be honest, the amount of data available to us can easily become overwhelming. So, don't worry, you're not alone!
Close to 90% of data globally has been created only within the last two years.
Over 2.5 quintillion bytes of data is produced every single day. On top of that, the volume of data is expected to grow by 800% over the next five years. That's a lot of data available, but what can you do with that data?
Of all that data, 80% of it isn't constructed. That leaves possibilities for inconsistencies, non-standardized units, formats and systems of measurement.
Anupam Nandwana | January 9, 2018
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Anupam Nandwana | March 8, 2018