In the past, the relationship between pharma companies and patients may have been restricted to visiting a brand website to find out about risks and side-effects, but times are changing. Research suggests that a significant proportion of patients want more interaction with pharma brands, and the rise of digital technology and patient and customer-focused services […]
Until quite recently, pharma companies and patients had few face-to-face interactions.
In the age of pharma 3.0, maintaining consistent and effective patient case management across the spectrum is critical to patient adherence, brand trust, and overall treatment success.
Today, more people have access to the internet than ever before and the number is going to increase rapidly due to the advancement of digital transformation. A report by Statista shows that the number of internet users worldwide was 3.58 billion in 2017. That number rose from 3.39 billion the previous year.