Prescriber360 Blog

How to successfully launch a new drug after FDA approval

According to an EvaluatePharma study, two-thirds of all drug launches failed to meet prelaunch expectations in sales their first year on the market. More importantly, of the one-third that did...

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Achieve Commercial Success with Pharma 3.0

The pharma industry is undergoing a transformation that is largely being driven by innovation. Innovation not just in products, but also in the way business is conducted, resources are mobilized,...

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