If you are in the highly competitive drug development market with multiple products entering the commercial phase of the product lifecycle, there are some key considerations which will make or break your success in the pharma market. These factors directly impact the infrastructure which supports your entire commercial sales and marketing strategy – setting a […]
In 2019, commercial pharmaceutical companies operate in a progressively changing environment; the ever-increasing pressure to reduce healthcare costs puts the industry under even greater scrutiny from both the public and regulatory bodies.
In response to the rapidly growing influence of managed care, the pharma industry has undergone significant transformation.
According to an EvaluatePharma study, two-thirds of all drug launches failed to meet pre-launch expectations in sales their first year on the market.
Selling is hard, there’s no arguing that. To meet this challenge head-on, most industries employ the five C’s method of sales with great success.
There’s no denying that the right pharma industry is a constantly changing, fluid environment and it’s often difficult to find your rightful place within the industry.
No matter what industry you’re in, sales are the lifeblood of your company, but gains in sales and operational productivity do not unfold on their own. Achieving a healthier bottom line requires a long-term systematic approach to sales and operations. However, that is often easier said than done.
HUB services have been around for about a decade now. In the past, pharma companies were beginning to recognize that there was more involved in bringing new drugs to the market than just getting the dosages into distribution channels. In addition to more common concerns, pharma was experiencing more and more restrictions from payers. Particularly, from the […]
Whether you’re knowledgeable on Clinical Trials and the process that goes into it or not, it’s correctly assumed that the work is far from light. There are four phases for each study conducted that tells the plot of the story, but doesn’t dive into the supporting elements within.
A key component of any company is sales. The product or service must be sold in order for the business to continue running their business. Pharmaceutical companies aren’t immune to this requirement. This is why they run advertisements online, on the radio, on billboards, and on television. Yet, it’s not only individuals with conditions and […]