The emergence of digital technology is continuously changing how business is done in various industries, especially pharma. Ensuring your pharma sales team alignment is efficient and effective is essential for being commercially successful. An effective sales pharma sales team alignment strategy helps pharma companies set the direction, have better communication, and boost sales team performance […]
Digital technology is continuing to emerge in the pharma industry – when implemented well, sales teams can customize their approach to meet the needs of specific providers and quickly adjust to market shifts. Of course, there’s still a lot of competition, even with digital technology. According to a ZS Associates Inc. survey, more than 50% […]
With the growing number of physicians avoiding meeting in-person with industry representatives, pharma sales reps have their work cut out for them. A decade ago, almost 80 percent of providers were accessible to pharma and biotech company reps. Today, however, we are looking at a completely different picture. In 2017, only 44% of HCPs were […]
If you are in the highly competitive drug development market with multiple products entering the commercial phase of the product lifecycle, there are some key considerations which will make or break your success in the pharma market. These factors directly impact the infrastructure which supports your entire commercial sales and marketing strategy – setting a […]
In 2019, commercial pharmaceutical companies operate in a progressively changing environment; the ever-increasing pressure to reduce healthcare costs puts the industry under even greater scrutiny from both the public and regulatory bodies.
In response to the rapidly growing influence of managed care, the pharma industry has undergone significant transformation.
According to an EvaluatePharma study, two-thirds of all drug launches failed to meet pre-launch expectations in sales their first year on the market.
Selling is hard, there’s no arguing that. To meet this challenge head-on, most industries employ the five C’s method of sales with great success.
There’s no denying that the right pharma industry is a constantly changing, fluid environment and it’s often difficult to find your rightful place within the industry.
No matter what industry you’re in, sales are the lifeblood of your company, but gains in sales and operational productivity do not unfold on their own. Achieving a healthier bottom line requires a long-term systematic approach to sales and operations. However, that is often easier said than done.