Prescriber360 Blog

3 Things Pharma Companies Should Know About Territory Alignment

A key component of any company is sales. The product or service must be sold in order for the business to continue running their business. Pharmaceutical companies are not immune to this...

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How to successfully launch a new drug after FDA approval

According to an EvaluatePharma study, two-thirds of all drug launches failed to meet prelaunch expectations in sales their first year on the market. More importantly, of the one-third that did...

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