Artificial Intelligence is a rising star - meteoric, actually - in most industries, including pharma. But, do you really know how pharma AI can affect your business?
With all of the recent changes in the technological arena, pharma and healthcare companies are under immense pressure to innovate through research and development and to remain complaint at all costs. Unfortunately, this stress is affecting the success of clinical trials, operational efficiency, sales and ultimately, the overall growth of the company.
It may not be surprising to many when a trendy technology buzzword goes practically viral. This is what happened with artificial intelligence (AI).
It started in the late nineteen-nineties and took a spin in the twenty-first century. The gaining momentum and the ever-growing advancement in artificial intelligence left every company, marketing sector, and financial firms spell-bounded.
New trends of AI are on the rise. Research from Gartner showed that by 2020, 85% of the customer interactions are going to be managed without human interference.
In any industry, the term "marketing” is always a key factor in determining the success of a business. In the pharmaceutical industry, whether the business is done B2B or B2C, a lot of data must be kept for executing successful campaigns.
While data is important, the last thing companies want to do is market their brand to people who want nothing to do with them. The question becomes, how do you know who’s interested?
Today, more people have access to the internet than ever before and the number is going to increase rapidly due to the advancement of digital transformation.
A report by Statista shows that the number of internet users worldwide was 3.58 billion in 2017. That number rose from 3.39 billion the previous year.
Whether you’re knowledgeable on Clinical Trials and the process that goes into it or not, it's correctly assumed that the work is far from light. There are four phases for each study conducted that tells the plot of the story, but doesn’t dive into the supporting elements within.
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