Expiring patterns and growing pressure from authorities to reduce drug prices are testing the pharma industry. Digital transformation is the avenue which will help companies succeed in mitigating these challenges. Digital transformation provides keys to unlocking the patient access and interaction challenges. Prescribers are finding various avenues to find the information which in turn is […]

One of the biggest challenges to medicine is the incorporation of information technology in our practices. — Samuel Wilson Every industry is changing at a more rapid pace. Products and services are becoming increasingly commercialized. Technology is playing a progressively bigger role in research and development, marketing and advertising, and sales and distribution. The pharmaceutical […]

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